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    The DNS Group - $100million and Counting!

    The DNS Group has always believed that success and growth depend on hard work, dedication and application.

    With the support of his fellow directors, Rajan Dhingra has followed this doctrine to lead the group in establishing itself in a wide variety of markets including Electronics, Education, Hospitality, Stone, and IT.

    Integrity and quality are fundamental to the business ethic, and the stated aim is to be amongst the most trusted of business partners to customers, suppliers and associates across the world.

    The company currently enjoys a turnover in excess of 100 million dollars.

    DNS Stones is All About People

    A firm belief in teamwork has seen substantial investment made to develop a workforce of more than six hundred highly skilled, well-trained professionals, working in a close-knit environment with the singular objective of achieving success for the group.

    Rajan has always been a great believer in training and education and has been quoted as saying “Education is one tool that can carve an entire nation’s fortune.”

    Putting this faith into practice, he worked hard to help the establishment of a College in Solan district, taking on responsibility as a trustee of the college.

    Professional trainers and mentors provide employees with the knowledge and skills necessary to enable them to be the best they can and ensure the application of best practice throughout the organisation.

    Focus & Professionalism Right from the Start

    The group’s first venture, in 1988, was as a sub-dealer in the Electronics and Automobile Industry.

    Progressive marketing strategies and sound business practices created exponential growth into the authorised dealership of generators such as Birla Yamaha, and two-wheelers such as Kinetic Honda and LML.

    Further diversification came from a different business stream which was formed by becoming distributor of Maxima Watches for the entire Delhi & Haryana region.

    Rajan and his colleagues were continually active and alert in identifying new opportunities, and they foresaw the importance and potential of the mobile phone.

    They made their first inroads into the segment with the distributors of Nokia mobile phones for the Haryana region, later adding Delhi to their portfolio.

    Continuing the Successful, Growth, Strategy

    The DNS group secured lucrative distribution agreements with some of the world’s leading brands including iconic names such as Philips, Sony, VIVO, TECHNO, AO Smith, CEAT Tyres, Crompton and TVS amongst others.

    The fast-growing DNS Group then made a move which has seen it become a true market leader. The Natural Indian Stone sector was dominated by native players, and DNS believed their strategy and business acumen could help them dominate the industry.

    A change in thinking took the group into the UK, and this dramatic shift, initiated by DNS Group, enabled productive expansion into Ireland and the USA.

    Developing into an International Powerhouse

    The DNS Group is now a truly international operation with activities in ten nations encompassing more than twenty renowned brands.

    The Group has always been bold and positive in its marketing foresight and has never been afraid of failure. For more than thirty years, DNS been innovating and adapting to fast-changing industrial and customer needs, learning from both success and disappointment.

    This proven, effective and profitable approach continues with ongoing interest in numerous countries across the globe and in every area of business.

    “The DNS Group Dreams Big, Aims High and Works Hard.”